Wednesday, August 14, 2013

Global Marketing/advertising

Apple is a electronic company and Coca-Cola is also soft drink company as we are known in the world. There are global marketing such as AD through television, Banner, street advertiing and using social media like to facebook, twetter, youtube and google plus.... Different cultures and Different advertising, Before they are going to advertising their product, they have to exactly understand their culture and customer's need, so When creating a message, we are taught first and foremost to know our audience. Who our audience is will be essential to choosing the type of creative and communication we use to make the advertising and messaging relevant and appealing. As brands go international, sometimes brand managers can forget that simple truth. Market changes so rapidly, also market needs, customer needs too. Brand name power is not same. It depends on different culture and different communication styl

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